Mark Allen was born and raised in rural Texas in the 1960s and 70s. “I grew up watching the classic Universal monster movies and 50s scifi ‘Big Bug’ movies,” he says. “I wrote my first short story in third grade at age ten as part of a homework assignment. I got an A+, and I’ve been writing in one form or another ever since.” He’s concentrated on horror throughout his writing life.
What does horror mean to you, and why do you write it?
In my opinion, horror is not a genre, per se. Horror is a feeling. It is creating a sense of tension and dread in the reader, getting that sense of creep under their skin. And then when you’ve got them where you want them for dramatic purposes and they’re begging you for release, you spring your trap and outright terrify them. I personally love when a novelist or a filmmaker can completely sweep me up in their story and take me somewhere I’ve never been, and somewhere I never expected. All really good horror does this.
As for why I write horror, it’s simply my first love. I work in other genres occasionally, especially when I’m writing feature film screenplays. But I never stay away from horror for very long. I personally love taking classic tales or classic monsters and trying to bring something new and different to their particular mythos.
I understand the conventions of the genre, and I get a kick out of trying to turn some of those tropes and conventions on their heads and see what shakes out. Further, I love to write stories that have something more to them than just blood and gore or sex and nudity. While I have no problem using these elements (sometimes quite liberally!), they must serve the story; otherwise they become gratuitous and boring. Boring the reader is a cardinal sin for a writer.
Ultimately, my goal as a horror writer is to use the genre to actually talk about deeper themes and discuss topics important to me. And within the wide parameters of the genre, there’s so much fertile ground to plow. I can’t just throw blood and gore and sex and nudity at an audience and expect them to take me seriously as an artist. I must have something to say. To paraphrase the late George Romero, I don’t really write horror stories. I write stories with horror elements in them so I can talk about other things.
Some writers believe in a muse. What are your thoughts on inspiration, and how does it fuel your writing process?
Inspiration certainly has its place in the creative process, but it’s a minor one for me. I firmly believe that success is 1% inspiration and 99% perspiration. Inspiration is where I get my ideas or concepts for new work. I have to make sure I get the ideas jotted down, then I come back to them later.
I agree with Stephen King’s quote that “Some people wait for inspiration. The rest of us get up and go to work.” When I’m working, it’s all about getting the seat of my ass into the seat of my chair and doing the grunt work to make it happen. I have a word count I want to hit every day. When working on a screenplay, it’s about hitting a certain page count per day.
Do you have a daily habit of writing?
I write every day. Every. Single. Day.
Do you plan a plot or prefer going wherever a story takes you?
Sort of both. I start with creating character sketches/bios for my main characters and key support characters. Since my work is character-driven, I have to know who these people are before they trust me enough to allow me to tell their stories. I’ll write a logline so I have my theme clearly defined, and I usually write a general synopsis. By that time, I usually know how I want to start, where I want to end up, and maybe two or three major plot points. That’s it. My characters tell me how to get there once I begin writing.
What’s a favorite novel that you think is under-appreciated? Why?
Transfer by Terry M. West. Damned fine story that creeped me out. But he’s an indie author (like me), so the masses don’t know who he is or know his work.
What’s the most effective way you’ve found to market your work?
Facebook ads, and absolute blanket advertising across all my social media platforms. I am relentless. I know most people need to see your ad at least seven or eight times before they decide to buy. So you have to keep at it.
And don’t skimp on review copy. Get glowing reviews in magazines and online sites that your audience goes to. And give your reviewers a three- to four-month lead. For instance, if you plan to release your book in September, be sending out review copies in May and June. Reviewers and bloggers have a ton of material to read. It takes them time. If you get a glowing review on a few sites that get 100,000 hits a month (or more), that can really push sales.
Have you ever attended a literary event or conference? If not, are you interested?
Yes, I’ve attended book festivals as a vendor. My work has sold well at these events.
Name one book or story that you like most among all the others you have written. Why is it your favorite?
Among my finished works, it’s got to be Nocturnal because, at its core, it’s a story about love—a love that transcends the earthly boundaries of life and death.
Has COVID affected your writing routine this past year? If so, how?
Not really. I’m sort of a semi-hermit type guy to begin with. Writing is usually a solitary pursuit, so keeping to myself is simply how I approach the craft. I’m also retired military and a combat vet. So keeping to myself was already a lifestyle choice for me.
Tell us about your current project.
My upcoming novel is Blood Red Moon. I’m attempting to shake up the werewolf mythos much the same way I tried to shake up vampires in Nocturnal.
In Blood Red Moon, a lone, noble werewolf battles a global conspiracy to butcher half the human race, enslave the survivors for food and sport, and establish werewolves as the dominant species on the planet, thereby plunging mankind into an eternity of darkness.