A few weeks ago, I posted my 2021 writing goals. Toward that end, I’m ramping up my writing process. Here’s the well-greased chain I’m shooting for to increase my fiction-writing productivity:
Ideation > Brainstorming > Plotting > Outlining > Drafting > Editing > Marketing
Ideation: This is generating a story idea. I do this purposely several times a week on Twitter. For example:
You open the front door to get the mail. In the mailbox is a severed hand. Who put it there and why. How do you find out?
Brainstorming: Great idea. (I’ll write it someday.) But it needs a little—okay, a lot—of work. Here’s where I go through a process of answering questions about my character and his or her goals. I do a lot of work before I tackle structure. After all, I need events and motivation to plot.
Plotting: I develop character arcs for all my major characters and conform the brainstormed material into classic story structure. More at How to Write Stories that Sell.
Outlining: Here, I sort the information into a sequential scene-by-scene list from which I’ll write. I like my ducks in a row so that when I plant my butt in the chair, I can write without interruption.
Drafting: Using my outline, I write from beginning to end, incorporating all the information from my brainstorming, plotting, and outlining. I use Scrivener to build my manuscripts.
Editing: After one or more days, I’ll print the draft and edit it, making sure all the necessary information is in place and that I’m using the best language to tell a story. I go through at least five drafts before I consider the story ready for the reading public.
Marketing: I now have everything beta read. (If you’re a published writer and are willing to beta-read my fiction, contact me.) After final changes, I submit it to markets. If I don’t place a work after a while, I publish it myself.
This is my process, and I hope to perfect it this year so that I’m regularly churning out story after story, novel after novel. Expect to see more published this year. If learning about my process has been helpful to you, please leave a comment. I’d like to know your process, too.
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This post first appeared on the site of horror writer Joseph A. Pinto.
As a creative exercise in second grade, Teacher had her pupils write a story. “Be as creative as you can be, children.” I penned—penciled, rather—my debut horror fiction on a ruled school tablet. Teacher, ostensibly pleased with her prodigy’s genius (more likely concerned with a tow-headed eight-year-old’s mental health), passed my work to the elementary school principal. (“Children, ‘principal’ ends with P-A-L—the principal is your PAL.” Keep reading, and then decide…)
Unknown to me, Principal Sprunger, also the president of the local Lions Club chapter in Berne, Indiana, read my story to the men of our little Swiss community and then in good humor fined my father a dime because the preacher’s son had written such an “awful tale full of skeletons, witches, and blood.”
That is the story of money first changing hands in relation to my fiction. (That dime never found its way into my pocket. If it had, I would have biked down to the White Cottage and bought myself a small soft serve cone, for sure.)
I continued to write through elementary and high school. The Brookville, Pennsylvania, Jeffersonian Democrat newspaper printed our school newsletter, for which I’d written a grisly Halloween story. They decided to reprint my story in the town newspaper. This should have overjoyed me, but they printed it anonymously and didn’t pay me for it, either. Bastards.
I placed a short story and some poetry in Indiana University of Pennsylvania’s New Growth Arts Revue. I stopped writing for a few years, but started again when I envisioned a scene about a young man who had been shot in the stomach and stumbled into an alley to die. I developed this into my first suspense novel for the Christian market, WHEN THE MUSIC STOPS, long out of print.
After completing my master of arts in Writing Popular Fiction from Seton Hill University, I entered the publishing arena and compiled a trade paperback anthology of shorts based on the Ten Commandments. THOU SHALT NOT came out in 2006. It’s a great collection of horror and dark crime. Check it out.
I’ve placed a few short stories for pay in the past decade, but after hundreds of rejections, two years ago I decided to take a different route.
One of the reasons I’ve had trouble in placing my work, especially novels, is because they don’t cleanly fit into a genre slot. Why is this important? Because brick-and-mortar bookstores need to know where to shelve a book. So part of the writing-for-print-publication process is writing for a shelf spot. (And length requirements in genre fiction in part are based on how many books will conveniently fit in a cardboard carton for shipping.) I think that’s just ridiculous.
I had been working on a novel proposal for Dorchester Publishing/Leisure Books. But after the debacle with their selling ebooks without remunerating authors, I stuffed that idea down the disposal.
In a nutshell, since second grade, I’ve learned that publishing by the traditional route is inorganically restricted and highly improbable. The royalties paid (if they pay)… well, suck.
So I recently published my second novel, THE SIXTH SEED for e-readers and trade paperback. It cost me nothing to post it, and I’ve been selling downloads at a 70% royalty. And I can add meta tags with no concern for a shelf spot or how I will otherwise categorize “a dark paranormal fantasy fraught with suburban Pittsburgh horror—family drama with aliens.”
I followed the same path for DEATH PERCEPTION, my latest supernatural thriller tinged with horror and peppered with dark humor:
Nineteen-year-old Kennet Singleton lives with his invalid mother in a personal care facility, but he wants out. He operates the crematory at the local funeral home, where he discovers he can discern the cause of death of those he cremates—by toasting marshmallows over their ashes.
He thinks his ability is no big deal since his customers are already dead. But when his perception differs from what’s on the death certificate, he finds himself in the midst of murderers. To save the residents and avenge the dead, he must bring the killers to justice.
DEATH PERCEPTION is available in trade paperback, Kindle (.mobi) and Nook (.epub) at https://leeallenhoward.com/death-perception/.
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Don’t let a humdrum book description keep readers from clicking Buy Now. Here’s how to make your book sales copy work for you.
You work hard to write a good story, make an eye-catching cover, and format your material professionally. Then you upload it to your favorite sales portal, creating a page where potential readers can find it and, hopefully, buy it. But then there’s that empty field staring your in the face: Book Description.
Just rattle off a few general lines and click Save, right?
Not if you want readers to buy your work.
Why Your Book Description is Important
It’s easy for readers to click a link to find your book online. But there’s a process they go through to decide whether they’ll buy it.
First, they look at the cover and the title in search results. If these intrigue them, they’ll open your book page.
If the price is right, they’ll keep reading.
How many people like the book? More than a few thumbs up. Cool.
Are there any reviews? If not, that means either the book has been posted recently or—gasp!—it’s no good. (We’ll cover the importance of customer reviews at a later date.)
Let’s read the book description… Here’s a significant gate potential buyers pass through en route to a buy.
One or two paragraphs of sales copy determine whether the reader continues the evaluation process or moves on to some other writer’s book. If you’re an indie author, this is the first sample of writing that potential buyers see. If it’s not up to par, they won’t even read a sample of the work.
Unless it’s your mom clicking Buy Now, what you put in that book description is crucial to sales success.
How to Write Good Book Sales Copy
Here’s the formula I use to write my book descriptions. I learned it from Debra Dixon’s excellent GMC: Goal, Motivation, Conflict.
A CHARACTER wants a GOAL because he is MOTIVATED, but faces CONFLICT.
A good book description includes these elements:
- CHARACTER = Who
- GOAL = What
- MOTIVATION = Why
- CONFLICT = Why not
Here’s how I used this template in my description for MAMA SAID:
On his thirteenth birthday, Buddy gets shipped up north by his religious mother, who can’t cope with his sister’s teenage pregnancy. Just as he resigns himself to spending the entire summer at Gram’s farm caring for kittens and cows, his bitter sister Brinda arrives, ending his peace and solitude. When her boyfriend Jackie shows up and turns his attentions to Buddy from his bride-to-be, Buddy must do what Mama said–or take matters into his own hands. Download the short story “Mama Said” now for the chilling conclusion.
- CHARACTER = Buddy
- GOAL = Experience peace and solitude
- MOTIVATION = Escape from a stressful home and family situation
- CONFLICT = Jackie shows up to torment him
And I hint at the crisis: Buddy must choose to do what his dysfunctional religious mother says, or take matters into his own hands.
The final line prompts the reader to take action: buy now.
You can play with these elements, mix the order. But you need them all for an effective synopsis of your work. Intrigue readers with the promise of some valuable entertainment in store for them, and they’ll be more likely to click Buy Now.
Let me know if you’d like an evaluation. Until then, prosperous clicks to you!
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